RESUME
Kenneth Fournier
Sr. Marketing Manager
WORK EXPERIENCE
Commercial Solar | Sr. Marketing Manager
April 2019–Present
Oversee and orchestrate macro and micro communications, branding, and B2B strategic planning. In 2019, through tracking, marketing contributed to 70% of new bookings. A record for the company.
Skylight Manufacturer | Sr. Marketing Manager
November 2014–April 2019
Implemented from scratch a grassroots marketing program that competed with multi-billion dollar competitors. In about 4 years we were able to capture over 40% of Southwestern States market share. Eventually bought by a major competitor.
Beverage Dispenser | Marketing Manager
September 2012–November 2014
Grew market presence in both commercial and residential sectors through content marketing and strategic partnerships.
EDUCATION
Arizona State University - Marketing
2004–2008
SKILLS
Profile
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
-Joe Chernov
Marketing strategy and content for B2B should be focused on educating our customers so they can use their knowledge to sell to their customers.
Aim to provide value instead of promotion in your content and your audience will always interact with your campaigns.
Contact
PHONE:
949-662-4525
EMAIL:
kenneth.fournier16@hotmail.com
Hobbies
Hockey
Camping
Fishing
Family
PORTFOLIO
A sample of some of my more successful campaigns and marketing items.
Marketing agencies love to impress their customers with inflated impressions, social media likes, tone-deaf automation, and confusing “cadence” concepts. These initiatives, though important in some industries other than C&I B2B, are more designed to hook you instead of your customers.
Every business requires a custom-tailored B2B marketing program. 5 axis’ services are intended to be a la carte for our customers. Depending on one where your brand recognition, reputation, and market share stand, you need for marketing help will differ in degree.
Let's brainstorm for free!
Content Examples
Campaign Results
Email - Case Study
Commercial solar case study for food processor. Avg. potential project value per lead $1.5m.
Reads
1,020
Read Rate
Interactions
51%
122
Leads Generated
6
Email - Cash Flow
Explainer video of how commercial solar increases cash flow.
Reads
820
Read Rate
Interactions
60%
82
Leads Generated
7
Phone Outreach
Follow up phone calls generated from email reader. Generated warm to hot leads.
Calls
1,200
Leads
Close Rate
40
15%
Rev. Generated
$13m
Networking Events
Managed and hosted for consecutive years a 144+ attendee gold tournament at Pelican Hill Golf Resort. 60% of Cost was covered by strategic sponsorships. This event was the most sought after golf tournament in the commercial roofing and development industry. Players paid zero fees and our customers' customers were there creating a very strong networking event.
